Schue Maker
This is a branding and identity project done for the brand 'Schue Maker' in collaboration with a friend (https://www.behance.net/gallery/23881221/Branding-Schue-Maker).
About the client
Schue Maker is a shoe making company, who now indulge in E-commerce. They specialize in leather shoes for men. Basically it is an umbrella brand that sells shoes under the sub brands - Vito Rossi and Ridgewood.
With prevailing competition they were looking for designs which immediately catch ones eye. They, for the brand, wanted a classy and elegant identity with a touch of quirkiness to it.
About the client
Schue Maker is a shoe making company, who now indulge in E-commerce. They specialize in leather shoes for men. Basically it is an umbrella brand that sells shoes under the sub brands - Vito Rossi and Ridgewood.
With prevailing competition they were looking for designs which immediately catch ones eye. They, for the brand, wanted a classy and elegant identity with a touch of quirkiness to it.
Initial sketches and concepts
We thought of three different logos. One was a play with the initials of the brand name and an epitome of elegance. The second concept was derived from the way shoes are packaged in a box while delivery and is a sombre visual that communicates professionalism. And the third logo is a customised signature mark communicating the uniqueness of the brand.
Final iteration
A signature provides a distinct identity of it's own to a brand and the iteration we provided was a mix of elegance and added a characteristic quirkiness to the identity of the brand. Hence the client decided to go ahead with the signature mark (3rd iteration).
Letterheads and Envelopes
Business Card
Favourite Icon